What
Is Directory Advertising?
For most businesses, placing a listing or a display ad in the yellow or white pages is an economical way to reach potential customers. The fact that many consumers consult phone book listings when searching for a business that can meet their needs is one of the reasons behind its low cost. Besides a listing or display ad, some directories sell cut-out coupon space and full-length cover ads.
For most businesses, placing a listing or a display ad in the yellow or white pages is an economical way to reach potential customers. The fact that many consumers consult phone book listings when searching for a business that can meet their needs is one of the reasons behind its low cost. Besides a listing or display ad, some directories sell cut-out coupon space and full-length cover ads.
One of the distinguishing
characteristics of directory advertising is that the publication usually
contains emergency and public service information relative to the community it
is responsibility of producing and distributing the directories on an annual
basis. The company’s sales representatives solicit local and regional
businesses to take out or renew display ads and basic listings.
White pages focus exclusively on
commercial listings and may feature quarter page, half page, or full-page
advertisements. Depending on the area’s population, two separate directory
advertising publications may be produced. In smaller communities, the yellow
and white page listings are usually combined into one book. Read more detailed
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