Useful Tricks for Getting Backlinks

 

Backlinks still play a major role in Google’s search engine rankings. It’s difficult for a particular website page to rank without contextually relevant backlinks pointing to the page or the domain.

Getting authority websites to link to you is difficult. You cannot automate link building. Outreach is only going to become more important for building backlinks and hence, SEO.

The most common link building strategies that survive and are widely used by marketers and website owners currently include – 

• Broken Link Building
• Roundup Posts
• The Skyscraping Technique

But, in this article, I want to introduce you to some unusual link building techniques. You will see link building in a different light after going through these live examples.

Hopefully, these link building strategies will get your creative juices flowing. You can then brainstorm your next creative link building campaign.

Without further ado, here are 8 unusual link building strategies.

Bring alive the prankster inside you

Do you like practical jokes?

Do you always play pranks on people on April Fools’ Day?

Then this link building strategy will interest you. You can create a fake funny product. Or design a parody web site on a big industry name. The possibilities are endless. But you also need to remain cautious and not go overboard. You can draw flak and negative publicity for your brand if you go too far.

Let’s look at 2 live examples.

Example 1. Ivar’s Billboard Hoax

Ivar’s is a seafood chain in Seattle.

In 2009, the restaurant’s founder, Ivar Haglund, announced that in 1954, he had installed billboards underwater in the Puget Sound.

His reasoning?

Well, he had a vision that customers would drive personal submarines in the future and he wanted to be the first to advertise to this submarine driving demographic. The campaign kicked off with sailors recovering an authentic weathered billboard from the bottom of Puget Sound. It said, “bowl of clam chowder for just 75 cents” (the price it sold for in 1950s).

They also got a renowned Washington State historian, Paul Dorpat, to support their marketing campaign. He confirmed the authenticity of the documents.

Soon enough it was revealed that the billboard was a wooden prop and the documents were fake. The company received bad publicity.

But, they managed to increase their sales by 400% and they got tons of contextual backlinks from media outlets and marketing blogs like the one below, expanding their backlink profile.

Example 2. Parody website Johncow.com

You must’ve definitely heard of make-money-online blogger John Chow.

Bob Jones made a parody version of this website – John Cow. It became extremely popular and brought in $1000 in the first month itself. He even got an offer of $10,000 for his blog.

Here is a screenshot of the homepage back in 2007.

Bob planted hoaxes and launched creative linkbait campaigns. Let’s look at some of them.

Number one was demanding a ransom from his own readers. The website link spread like crazy and many bloggers covered the story of John Cow getting hacked.

Next, he launched $500 giveaway competitions.

And what did they want the readers to do in exchange?

Have a look below.

Mind you, it was 2007. Google’s search engine algorithm and backlink analysis was not as advanced as it is today. So, John Cow didn’t get hit by any penalties. Now, you can’t launch such a search engine optimization campaign with exact match anchor texts to rank for your targeted keywords. The last prank I want to cover is:

John Cow claiming to receive an infringement letter from John Chow himself. Here is the post mentioning that they faced some legal issues and had to shut down

Ultimately Bob sold the website and started writing for John Chow. Currently, the website JohnCow.com redirects you to JohnChow.com.

But its backlink profile still has 27.5K live backlinks and 764 live referring domains.

Offer scholarship/discounts to students or interview prominent university faculty members

Edu backlinks are the cream of the crop. Google keeps them on a pedestal. The intended use of .edu domains is for educational institutions. So, what does it require to get mentioned by a university…academic research? No. You don’t need to be an expert in the courses offered by the university. Sujan Patel ended up giving a lecture at a Business and Hotel Hospitality Class without knowing anything about hospitality.

Feel inspired?

Then here are 2 creative link building techniques for getting links from a university website.

Feel inspired?

Then here are 2 creative link building techniques for getting links from a university website.

Example:1>> Offer your business products at a special discount to university students and staff

Have you built a design software that can aid students pursuing an art course at a local university?

Plan a special discount offer on your software for the students and get in touch with the college professors in charge of the arts classes with your proposal.

They’ll mostly agree, because who hates discounts?

Then you can request that your product offer be listed on the college’s official website. On the discounts page, you’ll get a mention and an external link back to your website. Like the one below.

Like Sujan, you can top this discountoffer with a pitch to speak at the university about the latest trends and offer career advice.

If the college authorities find value in your pitch, delivering a lecture can kick off a meaningful relationship with the university and give you new customers, building natural links over time.

If you’re an ecommerce website, you can offer discounts on your products to as many universities you like. You’ll earn .edu backlinks in exchange, greatly improving your backlink profile.

Example:2>>Offer scholarships to students

Choose an academic department from a local university that is relevant to your business and plan a monetary compensation program for meritorious students.

Get in touch with the college authorities and present your scholarship proposal. They’ll appreciate your interest in offering financial support to their students and list your website on their Scholarships with an external link.

Below is the page of UTSA Scholarship office. In the external opportunities section, you can see JustJobs and LatPro offering $1,000 scholarships.

Use the search engine query “site:.edu scholarship external support” for discovering more such scholarships.

You should point the .edu scholarship backlink to a dedicated page on your website, creating a reciprocal link. Look at the dedicated scholarship page at JustJobs.

There’s an alternative if you don’t want to link to a dedicated scholarship page? You can use a 301 redirect. You’ll lose some link juice, though.

Pro Tip: Want to discover more .edu backlink opportunities at the click of a button?

Then dissect the backlink profile of the above JustJobs scholarship page we just found. Running it through Ahrefs.com Site explorer:

I found that it has a whopping 246 backlinks and 186 of them are from educational institutions.

Congratulations! You just discovered 186 more university leads for an .edu backlink.

CREATE A JOB LISTING BOARD AND LET COMPANIES POST OPPORTUNITIES

Do you want to add value to your community and earn high-quality contextual backlinks to your website at the same time?

Then create an ‘industry opportunities’ board. It’s a brilliant link-baiting asset, although it’s a work-intensive approach to search engine optimization. As job openings by reputable companies start appearing on your website, your job board will start gaining popularity. You can then reach out to college career centers that offer relevant courses to your industry and request that they include your job board on their career resources page, to incease inbound links. The career services staff at School of Global Policy and Strategy has listed three relevant job websites on their industry resources page.

Similarly, UC San Diego also has a list of job websites.

There is an added advantage to creating a job board as a building technique:

Occasionally, media outlets cover the latest career opportunities and will link to opportunities from your website, improving your backlink profile. RSS feedaggregators may also pick up some of your posted jobs.

A great example of a high-quality job board in the content marketing industry is the ProBlogger job board.

Launch a meetup campaign for your community, travel and have fun

Recently, prominent Indian blogger Harsh Agarwal planned a massive blogging meet for Indian bloggers across many cities. He traveled by road across 13 states (6400 km) in India as a part of this ShoutMeet campaign. He asked for help from local bloggers to plan the meet in their cities.

The meets in all the cities were met with great enthusiasm and bloggers felt inspired to be a part of the campaign.

Harsh also felt elated as he gained exposure and a warm welcome across all of the cities. Here is a short interview conducted during ShoutMeet.

Well, many of these Meetup participants have their own websites.

Yep.

Bloggers from all over India shared their meet experience on their own website linking to ShoutMeLoud.

Here are a couple of articles by bloggers at Yellow Bell and Hack Pundit, sharing their ShoutMeet experience.

Present your original perspectives on a myth or a pertinent industry problem

What is the secret recipe for achieving success as a blogger?

It’s finding your voice.

Your audience hangs out on your blog because they want to hear from you. They appreciate authenticity and they would not like you to sound like someone else.

If you monitor successful bloggers:

They all have a distinct charming appeal that strikes a chord with their readers. So, how do you go out and find your voice? By being yourself and getting into theflow.

Stop crowding your mind with prevalent opinions and begin to observe events from your own unique perspective.

Create a value-adding asset or offer a free tool

Remember how the Problogger job board was cited by numerous bloggers?

I am talking about creating a similar value-adding asset in this point.

You need to create a resource that entertains your industry, offers value-adding information in a convenient format or a free tool that aids in performing a business task.

Blogs and media houses don’t miss a chance to cover valuable assets.

Don’t believe me?

Let me show you 2 live examples.

Example:1>>The history of rock visualization that struck a chord with rock music fans

Are you a rock music fan?

If you are, you’ve probably seen this 100 years of rock music visualization. It was floating all over Facebook news feeds.

It takes you back to the roots of rock, starting from pre-1900,

Through 1970,

Into 2000

Design your content professionally and present it elegantly

Creating tools like the four I mentioned in the previous point will require a huge investment (if you cannot code).

Sometimes, it isn’t possible to come up with original perspectives like Mark Manson or Mark Schaefer do.

So, I have a simpler solution that does not require you to reinvent the wheel for successful link building.

Create a high-quality content piece, but improve its readability and visual appeal by hiring a professional designer, which can also help brand awareness when graphic design is used across your social network.

Here are a couple of examples.

Jimmy Daly’s email marketing guide

Jimmy Daly wrote a 5000+ word, high-quality article on email marketing best practices.

But he didn’t stop there.

He designed a visual and clickable table of contents for the post.

The post generated 36,282 page views and 953 email subscribers for Vero.

Jimmy’s strategic email outreach ensured that the post got mentions from Inc. and numerous other roundup posts, creating link exchange with several media sires.

My 12 free guideson internet marketing

The guides I’ve created run as long as 40,000+ words. Besides writing high-quality content, I’ve paid special attention to the colors, formatting and design of the guides.

My advanced content marketing guide itself attracted 361,494 visitors and 8421 email opt-ins.

And, it has attracted 257 backlinks, as seen on its backlink profile.

Mind you, the above statistics are just for one guide. I’ve created twelve of them.

I recently covered 5 advanced formatting tips that you can use for designing your content like my guides, for maximising link juice as well as search engine rank.

SHARE YOUR SUCCESSFUL CASE STUDIES WITH INFLUENCERS

Maybe you love reading an influencer’s blog and implementing one of their suggested marketing strategy on your own blog.

Boom.

Traffic starts flowing and you’re ecstatic about your results.

What should you do next?

That’s right.

Share your success with the influencer and thank them for educating you about the strategy.

They’ll be happy to learn how their advice helped you.

After all, adding value and educating the readers are the two cornerstone blogging goals.

If your results are convincing:

You have high chances of getting featured on the influencer’s blog as a success story.

Don’t believe me?

Here are a couple of examples.

Mike Bonadio Guestographics case study

Brian Dean mostly publishes two types of content – marketing strategies devised by him and case studies of his successful readers.

Guestographics method is one such strategy he devised for getting backlinks, about guest posts.

His reader Mike Bonadio runs an SEO Agency. He implemented the strategy for his client and had huge success attracting 12 backlinks in 2 weeks.

Not only did the case study give tremendous brand awareness exposure to Mike, but he also got a contextual backlink in the article.

Shell Harris’ Stumble Upon comment that I picked up in a Quick Sprout blog post

Kristi Hines wrote a post on attracting traffic through StumbleUpon at KISSmetrics.

In the article, Shell Harris commented about his success from using the platform for driving traffic to her website TopTenz.net.

Please note that it was a data-backed comment and her success numbers were worth noticing.

I picked up her numbers and linked to her website when I wrote a post on driving traffic through Stumble Upon.

So, don’t hesitate to share your numbers or results from implementing a link building strategy devised by an influencer. This is valid for all niches, not just internet marketing.

Just shoot an email or drop a comment on their blog to thank them and tell your personal results.

CONCLUSION

Links still play a major role in search engine rankings and search algorithms.

But, actively building backlinks is publicly frowned upon by Google. They want to put an end to all the spammy link building strategies and SEO links.

You need to innovate and plan creative campaigns.

Most of the above 8 link building techniques and the case studies you saw are terrific examples of ‘natural’ backlinks. Almost all of them produce links as a  by product.

So plan a trip. Create a tool. Launch a fake product. Play a prank. Or, devise a unique strategy by taking inspiration from the above 8 strategies.

Do whatever fits your brand image. And the backlinks should take care of themselves.

Have you implemented any of the above creative link building strategies? Is there a tactic I haven’t mentioned here, but you’ve had success with building backlinks through it?