Tools For Digital Marketing

 

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.

We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered.

There are many ways we can categories the tools. By anything. But I am showing your The tools by strategies. 

Digital Marketing Tools by Strategy:

To make it easier to navigate to the products you need we’ve added the jump links below. Please note that the ordering below is simply to organize the tools and is not indicative of preference. If we had the time, we’d use them all.

• Organic Social Media Tools

As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people    spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.

• Sprout Social
• Wyng
• Woobox

• Paid Social Media Tools

 

The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions.

•  Nanigans
• Facebook’s Power Editor 
• Twitter Native Platform

• Email Marketing Tools

The first email was sent way back in 1971, so it’s kind of strange to think of how big a part it still plays in digital marketing at large. Despite being old-school, email is easily one of the most effective marketing channels in terms of ROI. Email usage continues to grow approximately 4% year-over-year and has no signs of slowing down anytime soon.

• HubSpot Email Marketing
• MailChimp
• Marketo
• GetResponse

• Display Retargeting Tools

Ads that “follow us around” from sites we’ve visited or shopped on have exploded in popularity over the past couple of years. These are retargeting ads, and even if you haven’t heard of them by name you’ve certainly been targeted by them in the past. Retargeting is incredibly efficient for getting customers back to your site to make a purchase or become a lead when they otherwise would have been bounced traffic.

• AdRoll
• ReTargeter

• Programmatic Advertising Tools

Programmatic advertising refers to the use of software to automate the purchase of media from both online and offline channels. In other words, ads are purchased and displayed automatically based on data. Two of the largest benefits of using programmatic media buying solutions is you can reduce the time you spend finding the best networks to advertise. Secondly, you gain access to the plethora of data that most of these companies have access to.

• ChoiceStream
• Rocket Fuel
• Simpli.fi

• Website Testing Tools

The smallest changes can make the biggest difference when it comes to getting people to convert on your landing pages. Just changing the color of your call-to-action button can spell the difference between scoring a free trial sign-up and someone bouncing. Among the digital marketing tools in your toolbox, anything that helps you test or optimize your site for conversions is a major plus.

• Unbounce 
• Oracle Maxymiser
• Optimizely 
• Visual Website Optimizer (VWO)
• Hotjar

• Video Hosting Tools

Video content is on track to take over 80% of all web traffic by 2021. As a result, video has become a marketing must-do rather than an “extra” or secondary channel. With much effort needed to create and publish videos, it’s important to make sure you get as many eyeballs on them as possible. A solid way to do that is to host them on some of the popular video platforms which draw in large crowds of viewers beyond YouTube.

•  Wistia
• Vimeo

• Content Creation Tools

We have no shortage of options when it comes to content creation—info-graphics, blogs, videos–but what’s going to resonate with our audiences?  We’ve recently created a list of 39 free image creation tools which includes a ton of different digital marketing tools, but here are some of our favorites.

• Landscape by Sprout Social 
• Canva 
• Visual.ly

• Content Curation Tools

Marketers constantly need to fill their content calendars if to keep up with the competition and reach as much of their audience as possible. However, we don’t always have the time to put together something unique for every single post we create. That’s why it’s good to have some content curation tools on hand to help you fill up those gaps and keep your fans satisfied.

• Feedly
• Scoop.it
• Kapost

• Website Analytics Tools

Most digital marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond.

• Kissmetrics 
• Google Analytics 
• Adobe Analytics 
• Woopra

• Customer Service Tools

Given that we live in a call-out culture, customers are turning to online channels to reach out to brands with their inquiries and complaints more than ever. If you’re not there to engage with these customers it reflects poorly on your brand, and you could potentially lose their business forever. Consider one of these customer service tools to streamline your customer service process and to ensure you’re responding to all of your inbound messages.

• Zendesk 
• UserVoice Helpdesk 
• LiveChat

• Search Engine Optimization Tools

When it comes to digital marketing tools, SEO is where most of us need some major help. With so many tools available and several moving pieces of our search engine presence, finding the right fit is easier said than done. Thankfully, there are a myriad of tools out there to help simplify the ever-complicated world of SEO.

• Moz 
• SEMRush
• Screaming Frog

• Affiliate Marketing Tools

The concept behind affiliate marketing is simple: allow others to sell products on behalf of your brand by becoming affiliates. In turn, all you have to do is pay them a percentage of every sale that they generate. It can be an effective channel because people tend to trust friends and brand advocates more than they trust a company when it comes to selling. Plus, there’s a safety net involved as you only pay for the sales that those people generate.

• CJ Affiliate 
• VigLink
• Rakuten Affiliate Network