On
LinkedIn, millions of professionals have found a wealth of professional
connections, their dream job, or both. The platform lets you reach thousands of
people in your industry. Fortunately, as a marketer, ads let you do the same..
There
are 630 million professionals on LinkedIn, with 63 million in decision-makingpositions, like business purchase decisions. This is a B2B advertiser's dream
come true. With the potential to reach 60 million decision-makers on the mostpopular social platform for lead generation, it's good to consider LinkedIn as
an optimal platform for advertising. .
LinkedIn's
targeted ads let you type in keywords and select audiences by category. So, if
you're posting a job for a certain role, LinkedIn can help you find that
audience.
You can also play around with ad
formats on LinkedIn to find which one is most effective. To find out more about
the ad types on LinkedIn —such as sponsored, message, text, and dynamic — check
out our post about creating an awesome LinkedIn Ad campaign.
Pringles is just one company using
market research and target audiences to make paid social media decisions that
work extremely well. It's easy to think ad spend is just for the big brands,
but making informed purchase decisions benefits every business.
The truth is, social media channels
are making advertising functional for businesses of small size, as well. It's
just about learning how to use them (and which ones are best for your audience)
to benefit your brand and get the highest ROI.
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