Since Facebook owns Instagram, if you
run ads on both platforms, they're managed in one place (on Facebook), so
campaigns can be run and analyzed concurrently.
It's a good idea to look into
Instagram Ads because, while the platform is ripe with exposure possibilities,
Instagram Ads are against the changes of the app's algorithm. So when the
algorithm changes and some posts might not show up on user's feeds, ads always
will.
Using Instagram Ads, you can choose
your budget, which is tied to the length of the ad run. It's like filling up a
gas tank — You get the amount of gas you pay for, and on Instagram, your ad
runs for as long as you pay for.
With so many different visual styles
running on Instagram, there are different ways to leverage paid social media,
such as Image or Video. Take a look at this post a rundown on those ad typesand their exact ratios, we can help you out there.
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