As a consumer, Twitter paid ads sneak up on me. I barely know I'm looking at a sponsored tweet because they look so similar to regular tweets. As a marketer, this is fantastic news; it means more eyes on your ads because they're not as blatant as ads on other social channels.
Why Twitter Ads?
Well, Twitter reports that 41% ofusers purchase a product after seeing an ad within a month, and when using
their Ad software, you can target your ad to a specific demographic..
Twitter provides ad settings based on
your budget —like how frequent your ad will be seen (Pringles paid attention to
this), and the ad type to run. Twitter has a few different types of ads for you
to choose based on your goals. Take a look at this post to learn more about the
different Twitter ad types, as well as how to start using them today.
If you decide to run some ads of your own on Twitter (or another platform), it might be useful to try using mangools free ad tracking software to measure the ROI of your campaigns.
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