HOW TO ADVERTISE ON PINTEREST

 

How to Advertise on Pinterest

With your newfound expertise on Pinterest ad formats, you’re now ready to setup a Pinterest ad campaign.

Step 1: Get a business account

Either convert your existing Pinterest account to a business account, or create a new account for your business. Our guideto using Pinterest for business goes over the fundamentals of starting up a brand account.

Step 2: Install the Pinterest Tag

Before starting a Pinterest ad campaign, make sure you have installed the PinterestTag. With the Promoted Tag you’ll be able to track the actions people take on your website after seeing your Pinterest ads, including checkouts, sign ups, and searches.

Step 3: Choose your campaign goal

Each campaign starts at ads.pinterest.com with an objective. Choosing the rightgoal is important because it will determine what ad formats are available and how you bid in the ad auction.

There are four campaign objectives available:

• Get traffic to your website. Earn high-quality leads and send Pinners to your website. You pay-per each click.
• Build brand awareness. Gain broad exposure with current and prospective customers. You get charged per 1,000 impressions.
• Increase installs for your app. There are two ways to promote app downloads on Pinterest. When you pay by install, Pinterest regularly adjusts your bid based on your budget. When you pay by the click, your ad is optimized for click traffic.
• Build awareness through video views. Autoplay videos are ideal for promoting awareness and consideration. You pay per 1,000 impressions.

Step 4: Choose your campaign budget

Add your campaign name and then set your daily and lifetime spend limit. More specific pricing parameters will come later.

If you’re creating a carousel ad campaign, make sure you enable the option. This will only work if you’ve selected brand awareness as your campaign objective.

Step 5: Create an ad group

Choose a pre-existing ad group or create a new one. Think of an ad group as a container for your Promoted Pins. Each ad group can have a different assigned budget and different targeting.

Ad groups help you manage multiple goals within a single campaign. For example, perhaps you’d like to target specific content to a particular geography, but you have a limited budget for it.

Plan to launch with between two and four Pins per ad group.

Step 6: Choose your target audience

Set the parameters for the audience you would like to reach with your campaign.

You can target based on gender, location, language, and device. If your Pinterest ad campaign objectives are traffic or awareness, use a broad targeting strategy to avoid low click volume.

Read our guide on the top Pinterest demographics that matter to social media marketers.

Step 7: Select ad placement

If your budget permits, go with the all placements default. Otherwise there are two primary avenues for your ads to appear in: Browse and Search.

Browse placements end up in the home feed and related pins. They pair nicely with interest targeting, whereas search result placements perform better with keyword targeting.

Step 8: Add interests and keywords

You can expand on your targeting by adding interest and keyword targeting as well. This setting will ensure that your ads are automatically targeted to relevant searches and interests.

Pinterest finds that in in general, campaigns improve reach, click-through rates, and better achieve scale when interest and keyword targeting is enabled.

For the best results, use 25 keywords. Keywords can be formatted to indicate broad match, phrase match, or exact match. Negative keywords can also be added to exclude certain search terms from triggering ads.

Keyword formatting

• Broad match: art modern
• Phrase match: “art modern”
• Exact match: [art modern]

Not sure what keywords to add? Learn how to find relevant keyword here.

Step 9: Set your budget and schedule

Enter the start and end date for your Pinterest ad campaign. Then set your daily or lifetime budget. Your daily budget sets your daily spending limit for your ad group. The lifetime budget is the total amount you want to spend between your start and end date.

Be careful what you add here, because this cannot be edited later on.

Here’s a video summary of steps 5-10:

Step 10: Tailor for optimization and delivery

Start by setting a maximum bid for your Pinterest ads. This is also known as your target CPM rate. Minimum bids must be above $2.00.

Step 11: Determine your pacing

There are two types of pacing options for your Pinterest ad campaign: Standard and accelerated. Standard pacing aligns your bids with your overall spend and campaign duration. Accelerated pacing may be better for high impact campaigns as it enables faster delivery of your budget and faster results.

Step 12: Pick your Promoted Pins

Click Pick a Pin to add Pins to your ad group. Remember, each ad group should aim to include two-four Pins. You can either create new Pins or pick Pins that you’ve added before. Assigned each Pin with a name and a URL.

For Pins to be eligible, they must:

• Be saved to your profile
• Not be saved to secret boards
• Have destination URLs (they should not be shortened)
• Not feature third-party videos or GIF

Pinterest will never spend over your daily or total budget caps, but accelerated pacing may drain your budget before your campaign end date.

Step 13: Monitor campaign performance

Click on Analytics from the Pinterest Ads Manager dashboard to measure the performance of your campaign. You’ll first be presented with an overview of all campaigns and their key metrics, including total clicks or impressions; engagement rate or CTR; average eCPM (earned and non-earned cost-per impression) and eCPC (effective cost-per click); and total spend. Click on a specific campaign to drill down into its performance details.

Each campaign is different, but a few ways you can further optimize your campaign are to broaden your audience, increase your budget, try different formats, or plan around events.

Read our detailed guide to Pinterest Analytics.

12Pinterest Ad Tips and Examples

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PAID INSTAGRAM ADVERTISING

60% of people discover new products onInstagram, and it probably isn't a bad idea to look into advertising to the 200million accounts that visit at least one Instagram Business profile each day. Business profiles on Instagram mean you can set up ecommerce and run ads from your Instagram account.

Since Facebook owns Instagram, if you run ads on both platforms, they're managed in one place (on Facebook), so campaigns can be run and analyzed concurrently.

It's a good idea to look into Instagram Ads because, while the platform is ripe with exposure possibilities, Instagram Ads are against the changes of the app's algorithm. So when the algorithm changes and some posts might not show up on user's feeds, ads always will.

Using Instagram Ads, you can choose your budget, which is tied to the length of the ad run. It's like filling up a gas tank — You get the amount of gas you pay for, and on Instagram, your ad runs for as long as you pay for.

With so many different visual styles running on Instagram, there are different ways to leverage paid social media, such as Image or Video. Take a look at this post a rundown on those ad typesand their exact ratios, we can help you out there.

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PAID SOCIAL MEDIA MARKETING

 

What is paid social media?

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms, and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media.

Every social media channel is different. Twitter offers short-form content, Instagram focuses heavily on visual-based content, Facebook has its own marketplace, and LinkedIn is the home of networking professionals.

As such, paid social media on each platform differs, and should, depending on the campaign and audience.

Here, we're going to explore some quick strategies that will help you decide how to use paid social to the benefit of your brand.

Paid Social Media Strategy

A paid social media strategy involves using the ad tools native to social media channels to create, schedule, and post targeted ads that will reach your intended market. Strategies might look a little different based on the channel and campaign.

Pringles and Rick and Morty might seem like an unlikely partnership, but it was a decision that came from months of planning and execution, with help in no small part from the social media channels chosen to run the commercial.

Having a paid social media strategy can save a budget that might not be as expansive as a global potato chip brand, so we've gathered the important things to know about using various social platforms for paid ads.

YOU WANT TO KNOW MORE ABOUT SOCIAL MEDIA ADVERTISING IN DETAILS YOU CAN FOLLOW THE EACH AND EVERY METHODS ONE BY ONE.

• FACEBOOK MARKETING
• TWITTER MARKETING
• INSTAGRAM MARKETING
• LINKED IN MARKETING
• PINTEREST MARKETING

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Paid Digital Marketing Methods

 

Paid online advertising is through optimizing your website for the search engines, called search engine optimization. SEO helps generate more targeted traffic from the search engines so you’re more visible for searches relevant to your product or service. If you do SEO yourself, technically you can say it’s a free method, but you can also outsource your SEO to an agency to free up your time. 

There are many types of Paid Digital Marketing they are:

Pay-Per-Click (PPC)

Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC visitors are 50% more likely to make a purchase than organic visitors, and it’s suddenly quite clear why pay-per-click advertising can be an effective way to spend your marketing budget.

Social Media Ads

The power of posting ads on social media has grown exponentially in the past few years, especially as social media sites like Facebook have begun offering users more paid marketing options than ever before. For example, Facebook’s relatively new “Audience Insights" feature makes it easy for marketers to hone in on their target demographic, learn more about their preferences, and create great ad content.

Advertising on social media is one of the easiest and most effective ways to ensure your message reaches your target audience—and social media users are in agreement. In fact, 57% of Millennials surveyed agreed that the ads they’ve seen on social media are more relevant to them than ever before.

Influencer Marketing

In recent years, influencer marketing has become an extremely effective source of paid advertising. Specifically, influencer marketing refers to working directly with a well-known industry name (such as a celebrity) to encourage your target audience to choose your company/brand. This strategy can be especially effective on social media and is a great alternative to paid ads, which some customers are now blocking. And in 2016, the use of influencer marketing even surpassed print marketing for the first time.

Banner Ads

Banner ads—those small, rectangular ads you often run into along the top or side bar of a web page—have been around for decades. Today, it is not uncommon to see banner ads displayed not just on desktop devices, but on mobile devices (such as smart phones and tablets) as well.

And despite many new paid online advertising strategies emerging in recent years, however, banner ads continue to be one of the most effective. In fact, in 2018 alone, it is estimated that businesses will spend nearly $25 million annually on desktop and mobile banner advertising combined

Ad Re Targeting

One relatively new paid advertising opportunity that is picking up a lot of steam is known as ad retargeting or remarketing. This strategy utilizes cookies on a website to anonymously track users’ activities as they move across the Web. This data can then be used to ensure that users see only ads that are most relevant to them. Generally, remarketing or retargeting tends to be the most effective among websites that already have high traffic levels (ideally 5,000 visitors or more each month). If this applies to your site, then it may be time to consider implementing this paid strategy for yourself.

Affiliate Marketing

Affiliate marketing is one of the types of performance-based marketing strategies wherein a business rewards its affiliates for getting people to visit a website and buy or opt-in. Every time that an affiliate brings a customer or lead to the client’s website, it will be paid. There are actually four components that comprise affiliate marketing, namely: the merchant (the brand or retailer), the network, the publisher (the affiliate), and the customer.

Contextual Ads

Contextual ads are types of paid advertisements that have been placed by an automated sponsored ad system on a number of related web pages. These pages show text or image ads relevant to the content on the page. This type of paid online advertising is becoming popular on mobile sites for mobile visitors. In fact, Google Adsense now has an ad format specifically for mobile.

Floating Ads

Floating ads are also very common forms of paid online advertising methods. These are actually rich media web ads that look uninitiated. They are superimposed over a page that has been requested or visited by a user. They often become unobtrusive or they completely disappear after a set period of time, typically within five to thirty seconds. The most basic of these ads simply make their appearance over a web page, either in a full screen size or in a smaller, rectangular window.

Popup and Pop-under Advertising

Floating ads are also very common forms of paid online advertising methods. These are actually rich media web ads that look uninitiated. They are superimposed over a page that has been requested or visited by a user. They often become unobtrusive or they completely disappear after a set period of time, typically within five to thirty seconds. The most basic of these ads simply make their appearance over a web page, either in a full screen size or in a smaller, rectangular window.

Pay-Per-Click (PPC) Ads and Campaign

Pay-per-click (PPC) ads and campaigns are Internet-based advertising modes specifically used to direct traffic to a particular website. In this case, an advertiser will pay a publisher when the ad has been clicked on by a user or a visitor. The simplest and most basic definition of a PPC ad or campaign is “the amount that is spent to have an advertisement clicked on". In addition, PPC ads that are placed on search engines involve advertisers bidding on keywords and key phrases that are relevant and pertinent to their specific target market.

Unicast Ads

Unicast ads are also a common type of paid online advertising. Here, the advertisement is comprised of a video that is played much like a television commercial. In most cases, the advertisement is in the form of a popup or a pop-under ad format. They are considered to have the same power and influence as that of regular TV ads.

Text Link Ads

Text Link Ads is text on a website or a blog hyperlinked to a particular page found on another website. The website or the blog that is responsible for publishing the link will be paid by the advertiser who is aiming to get more traffic to the page that has been linked. There are a number of ways wherein the publisher can get paid, one of which is based on the number of clicks that the text link ad has received. Another payment method is through negotiating a flat fee for having the link published.

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