PAID SOCIAL MEDIA MARKETING

 

What is paid social media?

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms, and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media.

Every social media channel is different. Twitter offers short-form content, Instagram focuses heavily on visual-based content, Facebook has its own marketplace, and LinkedIn is the home of networking professionals.

As such, paid social media on each platform differs, and should, depending on the campaign and audience.

Here, we're going to explore some quick strategies that will help you decide how to use paid social to the benefit of your brand.

Paid Social Media Strategy

A paid social media strategy involves using the ad tools native to social media channels to create, schedule, and post targeted ads that will reach your intended market. Strategies might look a little different based on the channel and campaign.

Pringles and Rick and Morty might seem like an unlikely partnership, but it was a decision that came from months of planning and execution, with help in no small part from the social media channels chosen to run the commercial.

Having a paid social media strategy can save a budget that might not be as expansive as a global potato chip brand, so we've gathered the important things to know about using various social platforms for paid ads.

YOU WANT TO KNOW MORE ABOUT SOCIAL MEDIA ADVERTISING IN DETAILS YOU CAN FOLLOW THE EACH AND EVERY METHODS ONE BY ONE.

• FACEBOOK MARKETING
• TWITTER MARKETING
• INSTAGRAM MARKETING
• LINKED IN MARKETING
• PINTEREST MARKETING

Read More

How to Browse and Search your Liked Tweets

Have you ever tried to find a tweet you liked some time ago? Me too, and it’s almost impossible. Scrolling down in the ‘Likes’ tab of my profile while doing CMD-F is a pain and it doesn’t even work sometimes.

I came up with a way of saving all my past and future Twitter likes. It lets me browse, filter them and search for tweets by text or user. And it’s free.

I thought it could be helpful for others, so here it goes

Saving all your past Twitter likes

If you’re only interested in keeping an archive of your future Twitter likes, you can skip this part and jump to the last section.

Step 1: Downloading your Twitter archive

Go to https://twitter.com/settings/your_twitter_data, enter your password and then click on ‘Download Archive’. It will take some minutes and you’ll get then an email when they’re ready.

Download them and you’ll get a .zip with a bunch of .js files. The only one you’ll need is like.js

Step 2: parsing that file and getting the full info for each tweet

To do so, I made a small python project. You can clone it from https://github.com/xoelop/get-twitter-likes.

Then, go to where you’ve cloned the repo in your computer and copy your like.js file into the data folder.

The main script in the project is get_likes_to_csv.py . Running it parses like.js, connects to the Twitter API to download the full info for each tweet and then saves it to a CSV file.

To be able to use it, you’ll need to

1. Register a new Twitter app here to get the access tokens necessary to interact with the Twitter API
2. Create a file called .env in the root folder, whereget_likes_to_csv.py is, and fill it with your Twitter credentials
3. Install pipenv if you don’t have it, doing pip install pipenv
4. And finally, run pipenv run python get_likes_to_csv.py

I had about 6k liked tweets and it took about 1 minute. Then, you’ll have a CSV file with all the details for all your liked tweets in data

Finally: having all your liked tweets saved in the cloud

You could use Airtable (ref link) or any other service you want. I loove Airtable, it lets you create multiple views for the same table, filter, group values in a much nicer way than Google Sheets.

But the row limit per base in the free plan is only 1200, while it’s 5 millions in Google Sheets. So I used Google Sheets, it’s good enough for now.

To do it, go to sheets.new to create a new spreadsheet on Google Sheets. Then, click on File > Import > Upload and drag there the CSV you’ve just created

Saving all your new Twitter likes

To do this, I created an Integromat scenario that fetches my most recent likes and adds them to this spreadsheet.

For those that don’t know it, Integromat is a product that lets you connect hundreds of apps together without coding. It’s like Zapier on steroids. Their free tier includes 1000 free operations per month, which is a lot and probably enough to run this. Read more

Read More

Post on Twitter

 

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives.

Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote their presence.

Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition.

Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. The different promotion types and varying campaign objectives have engendered an increased interest in Twitter ads.

According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days.

This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types of promotion, the campaign objectives, but also the target audience.

Deciding on the type of promotion

Twitter offers three different types of promotion:

Promoted tweets

Promoted tweets look like ordinary tweets, appearing directly in users’ feeds, with the difference being that they are labelled as “Promoted” and don’t need to come from an account that the user follows. They are displayed to the most relevant audience, and Twitter uses various signals to decide the relevance of each promoted tweet.

This allows brands to reach the best audience, while users are still exposed to tweets they might find interesting. As with regular tweets, they can be liked, retweeted and replied to.

They can be used to:

• increase awareness of a product or an event
• build engagement for a campaign
• drive traffic to a brand’s site
• promote sales and giveaways

Promoted accounts

Promoted accounts can help a brand boost its number of followers, reaching a new audience that can be interested in its content.

According to a study from 2016, 85% of people find promoted accounts useful in helping them discover new businesses on Twitter.

This type of promotion allows brands to show up in non-followers’ feed, which brings a great opportunity for increased awareness and new leads. A growing number of Twitter followers can create an engaged community, making it easier to promote a campaign.

The difference between promoted accounts and promoted tweets is that the first one focuses on the brand’s profile rather than its content. This means that it’s useful for targeting an audience that is either familiar with, or is interested in exploring, your particular profile.

Promoted accounts can be used to:

• increase brand awareness

• build follower count

• drive leads

• build paid traffic after users follow a brand

• Promoted accounts show up in user’s feed in the suggestions of who to follow, but also in the search results.

Promoted trends

Promoted trends show up at the top of “Trending Topics”, and can be used by brands that want to promote a particular hashtag. They also show up in users’ feeds and once clicked, they lead to a combination of promoted tweets and organic results.

They are currently unavailable for self-serve advertisers and the cost is significantly higher, but they can also lead to great results in terms of improved awareness and engagement, especially for big brands trying to maximize their potential audience.

Deciding on a campaign objective

Twitter Ads are organized depending on the campaign objective that each brand sets. This way it’s easier to focus on specific results that are based on the KPIs that should be reached.

Twitter’s available campaign objectives focus on:

Awareness

An awareness campaign helps your message reach as many people as possible. The cost is based on the number of impressions your tweets collect, but it can also lead to increased likes, retweets and mentions. This type of campaign is useful when launching a new product, when promoting a sale, or even when trying to establish a new social presence.

Followers

If your brand is still new to Twitter, then a campaign to gain followers may be the first step to build the right audience. It focuses on the number of new followers a profile gains, helping a brand accelerate its growth. It’s usually wise to provide people with a good reason to follow your profile, whether it’s a special offer or a discount.

Promoted video views

Video content tends to be inherently more engaging on social media, but a boost can still be useful. Twitter allows you to enhance the reach of your GIFs or videos, charging by the number of final views.

This way, videos reach a more targeted audience, increasing the chances of engagement. As with all video ads, it’s important to create appealing content that grabs the audience’s attention to keep on watching.

Website clicks or conversions

Achieving conversions via social media is a universal challenge. A Twitter ad campaign that focuses on website clicks or conversions is useful in the promotion of a guide, a special offer, or product purchase. The cost depends on the number of clicks, while a conversion campaign can provide an overview of the actual conversions, rather than simply the number of clicks.

It is also possible to include a website card with this type of campaign, displaying a preview of your site along with the tweet to make the call-to-action clearer.

Tweet engagements

A tweet engagements campaign aims to promote your tweets to a relevant audience. The goal is to start a conversation by placing the best content in front of your target audience. As Twitter points out, increased engagement brings more chances of brand lift and offline sales.

App installs or re-engagements

App install campaigns aim to help your brand promote a new application. The focus is on mobile users and the charge considers the number of app clicks or installs. This type of campaign targets the audience that is more likely to install or engage with your app, and maximizes the chances of driving traffic and interest to the application.

Twitter’s various targeting capabilities make campaigns more efficient, while the measurement involves conversion reporting to analyse the impact of the campaign towards conversion.

Read More