When you think of popular websites, you think of
YouTube, the leading video-sharing platform for content creators to put their
ideas out there and grow their channel. As a matter of fact, YouTube is the
second most popular website on the internet as of 2020, preceded only by
Google.
Surely then, it’s a perfect opportunity for you to
start your online endeavor, right? But after days of hard work on your video,
you log in to find it only has a few dozen views. You think to yourself, surely
it can’t be that bad, and truthfully it’s not.
The videos themselves are only half the equation; the
other half consists of proper marketing and knowing how to reach your audience.
In the following guide, I will share my simple strategies on how to grow your YouTube channel in 30 days, applied to my channel as a real example.
Reaching your audience
When we talk about reach, we have two different types:
paid and free.
Paid reach mainly involves ads, whereas free reach
consists of direct shares and organic traffic, the guide’s primary focus.
How can you increase organic traffic and make sure that
more people are clicking on your videos? Simple! In order to get your video to
rank at the top of the search results, we first need to know what people are
interested in.
If you go on the YouTube search bar and begin typing,
auto-complete will show several terms. These are selected based on multiple
factors, one of which is how often users search for a particular topic in the
past.
Knowing what people search for is a great way to decide
what the topic could be and what to include in the video.
Now to take this a step further: Enter Search Engine
Optimization, SEO for short.
Grow your YouTube channel with SEO
Search Engine Optimization is a way to
improve the quality and quantity of website traffic through search engines.
With SEO, you can get traffic for free 24/7 IN THE LONG RUN.
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