Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. The being said, many people don’t realize how many digital marketing assets they gave at their disposal. Here are just a few examples:
- Your Website
- Branded Assets (logos, icons, acronyms etc)
- Video content (Video ads, product demos, etc)
- Images (inforgraphics, product shots, company photos etc)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc)
- Online products or tools (SaaS, Calculators, Interactive content, etc)
- Reviews
- Social media pages
As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
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