When
you set up a new business in Google My Business, Google My Business makes you
set a category for your business. As one of the leading Shopify SEO and
eCommerce SEO Services, the PixelCutLabs team does this all the time, especially
as a part of our manual On Page SEO Services. When you set your category, it
helps your business show up for relevant searches in Google My Business and
Google Maps, which can give your business a big boost if you primarily target
local customers.
A
few numbers to keep in mind:
There
are over 3000 Google My Business categories as of 2020 (3942 to be exact)
Google
allows you to select up to 10 categories for your business
You can only select 1 primary category, which is given the most importance in Google’s algorithm
Choosing The Best Google
My Business Category
When
you select a category, you’ll have the best results if you follow these three
rules of thumb:
Be
as specific as possible when choosing your Google My Business category – The
more specific you are, the fewer businesses you’ll be competing against for
customers.
Add
the least number of Google My Business categories possible to describe your
core business – The more categories you have, the weaker each individual
category gets in a potential customer’s search for businesses that do what you
do. Think of it like a 100-watt light bulb vs. a 100-watt laser: a 100-watt
light bulb can light up a room. A 100-watt laser can cut through a sheet of
solid metal. Be as close to the laser as you can get.
Describe your business… not your services or amenities – If you are adding a new restaurant to Google My Business and that restaurant has a bar, you should not add “Bar” as a category because that does not describe your business, it describes your amenities.
Google My Business
Categories
This
Google My Business category list is sorted by business type. If you have
trouble finding something that describes your business based on the guidelines
above, try a less-specific category.
During
this list is so big. I am giving you the link of the spreadsheet I got It is
the latest update of the category list. You can download it and use this list
for your own business.
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